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Hustler. Operator. Growth Engine.
“Chief Get-It-Done Officer”
Vinayak is the force behind Bored Beverages’ operations, planning, and sales. From cracking state launches to solving last-minute chaos, he is the one making sure ideas do not just sound good, they land.
“It’s about building a system that doesn’t just work, it wins”
Culture Whisperer. Voice Of The Brand.
“Chief Vibe Creator”
Devina is the pulse of Bored Beverages, curating everything from digital storytelling to onground experiences. She knows what clicks, what trends, and what sticks.
“We build brands like we build parties, authentic, wild, and full of people you want to know.”
The Realist. Keeps Dreams Scalable.
“Chief Numbers & Nerves Officer“
Honey keeps the business grounded. While the brand flies high, he ensures it is flying smart with budgets, forecasting, and strategy locked in.
“I keep the numbers in check, so the fun never stops. Sustainability, scalability, and sippability – that is our formula.”
The Compliance Compass. The Legal Eagle.
“Chief Red Tape Navigator”
Nishchal is the unshakable system behind the scenes. He makes sure Bored’s wild ideas go from vision to reality-no glitches, no grey zones.
“Behind every smooth sip is a mountain of compliance. I make sure your drink is legal, legit, and always on time.”
The Alchemist. Heart of the Winery.
“Chief Sip Smith”
Deep does not just make drinks – he engineers moods. Tucked away at our winery, he is the quiet storm behind every bottle. With an instinct for balance and an obsession with flavour, he transforms raw materials into magic. If our drink had a soul, he is the one who distilled it.
“Flavour is not just created; it is nurtured. I let the process speak, so every sip tells its own story”
Detail Hawk. Perfectionist. Quality Keeper.
“Mistress of the Mix”
Ravi ensures every single bottle meets the highest standards. From production checks to quality testing, she is the one making sure what reaches the shelf is flawless.
“Perfection is not extra – it is the baseline.”
Dreamer. Brand Brain.
“Chief Flavour Officer”
Anant is the taste visionary and brand mind behind Bored Beverages. He crafts what you sip and curates how it speaks – from flavour profiles to the voice on your feed.
“I want our drinks to feel like a last-ball six. Real. Raw. Electric.”