Our first drink was not just a mead; it was a manifesto

No Label, India’s pioneering Honey-based mead, was launched with a mission: to challenge stereotypes and redefine what drinking, and identity, can look like.

In a society obsessed with putting people into boxes, No Label stood tall for inclusivity. It asked people to think beyond gender, race, or class, and sip freely.

Clean, gluten-free, and packed with subtle complexity, No Label found love among early adopters, culture-shapers, and curious minds. It was not just about the drink; it was about starting a different kind of conversation.

But we were not done yet.

Our first brand, No Label, had its fair share of hits and misses, but it laid the foundation for something bigger.

And that is how Not Out was born, a ready-to-drink (RTD) beast of a beverage, packing a 15% ABV and an attitude as powerful as its pour. Born from belief in resilience, Not Out is more than just a drink; it stands for the undying spirit of those who face challenges head-on and refuse to give up.

Inspired by India’s deep-rooted love for cricket, Not Out pays tribute to the hustler spirit, to those who keep playing, keep chasing, and never back down.

From No Label to Not Out, we have gone from soft rebellion to full-blown celebration. What connects them? Purpose. Belief. And the desire to create a real vibe for the new India.